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A Boutique Digital Agency
Search Engine Marketing
Paid Social Ads
Search Engine Optimization
Personalized Service
Analytics
Reporting
Alan Sanders
10 Years of Marketing Experience
I was tired of working in-house at advertising agencies, running the same campaigns annually, justifying the safe bet, delivering the expected. The brands had the budget, but the agencies were cargo ships--too big to be nimble. At Tandem Advertising we've cut out the red tape, complacency, and large spend minimums that leave legacy agencies shackled to the same old ideas quarter after quarter. With this, we've been able to pivot quickly, test rapidly, and deliver better results cheaper and faster for our clients.
What We Do
Paid Search and Social Advertising
Search Engine Marketing
Google, Bing
Success in search starts and ends with sound strategy implemented effectively. We develop search campaign tailored to clients' business needs. Keyword list drafting, ad copywriting, launch, optimization, reporting, and analytics reporting.
Social Media Marketing
Facebook, Instagram, Twitter, LinkedIn, Pinterest
Data implementation is the key to paid social ad success. Using available audience data in-platform and pairing it with website data we've developed sophisticated campaign strategies for clients that lead to significant returns on spend.
Analytics
Powerful Performance Insights
Why run a marketing campaign if you cannot tie its success back to a valuable business goal? We work from campaign ideation to ensure full data integration with Google Analytics and social platforms to inform valuable campaign learnings.
Reporting
Useful Takeaways That Inform Beyond Campaign Wrap
We tailor our reports to clients' needs. From email updates to c-suite-ready decks we focus first and foremost on the metrics that matter, cut out the fluff, and always provide insights that speak to how a brand can move forward.
Successes & Testimonials
"We had a yearly wrap-up meeting with [client account] and they had raving positive reviews about all things SEM!! CTRs roughly up from 6 to 11%, way less back and forth with compliance for them, etc. Wanted to thank you for everything this year."
SEM copy audit and renewal project for large consumer-facing website in heavily-regulated space
Through a campaign restructure based around relevancy to client types, the client saw a 29% increase in CTR, a 63% reduction in CPCS, and a reduction in CPA of over 90%.
SEM campaign audit and strategic restructure for B2B SaaS client
"We needed urgent help to run Facebook, Instagram, and Pinterest ads for [client account]. Tandem Advertising stepped in quickly and not only launched all campaigns on time but surpassed all ROAS/ROI goals set by the client."
Paid social campaign management for D2C client
Selected Accounts and Clients
